Spend more than ten minutes online and it is clear that not all sites are the same. A poorly executed website not only looks badly upon the programmer or designer, but it also defeats the entire purpose of creating an online presence in the first place. The fact is that if a customer cannot easily access your site, then your website will not get the exposure it needs to produce enough traffic to generate leads.
The following four tips in this video for designing an SEO friendly website are essential to overall success online.
related reading https://en.wikipedia.org/wiki/Website